31st Street Swing Left
Our Approach to Strategic Fundraising
Evidence-Based, Peer-to-Peer and Group-to-Group
We raised over $3.8 Million in 2020.
Strategic, evidence-base candidate and group selection. We believe money is most effective for candidates in the "sweetspot" who are neither the most likely nor the least likely to win and who are in particular need of money. And we conduct painstaking due diligence to identify groups doing year-round organizing to support. That includes both quantitative and qualitative evidence.
Peer-to-peer and group-to-group. While we do get involved in fundraiser events and also contribute significantly ourselves, much of our fundraising is peer-to-peer and group-to-group. Many our members reach out to their own contacts to appeal for donations based on our strategic candidate selection. We help our members to do that. Likewise we establish links to other like-minded groups who make use of our candidate selection.
We have developed a Guide to Fundraising (see Resources Page) and also conduct fundraising training.
Get in touch with us to learn more!